Coffee Business

The biggest issue to consider isn't what brand of espresso machine to buy or whether you will buy coffee beans from a roaster or roast your own. The number one consideration is whether you will create your own business or buy a franchise. After you've logged dozens of hours on the internet, bought a few books, read dozens of magazines and worn out your walking shoes at a couple of tradeshows like Coffeefest or SCAA, it might seem that you're ready to do this without help. But don't be fooled. There is more to do than you can imagine in getting a coffee business off the ground and franchises are a fast track to getting there. In fact, franchises offer much more than a nice logo and a training manual. If you are on your own, making your business profitable in a short time frame is time consuming and costly. Lenders are much more willing to lend money to a proven model and a good franchisor will help you to get the financing you need. While they won't offer the funds and can't promise anything, their business model as well as connections and proven track record are great ammunition when asking for big bucks to start a business.Franchises also have worked the bugs out that you would have to work out yourself if you go it alone. If they are worth their salt, franchisors have tested the equipment, provide operations manuals as well as barista training and offer a big headstart to your marketing needs by having built brand equity - something that small business people overlook. It is true, with patience, perserverance and a little luck, you can develop a business on your own that is successful, but in today's highly competetive specialty coffee industry, having a visible market presence off the ground gives you an edge and with that edge, the time it takes to become profitable can be much shorter.